ProFix Accounting & Strategy Ltd offers accounting services to law firms and entrepreneurs in British Columbia, Canada. 

With the onset of the Covid-19 pandemic, the owner of ProFix Accounting & Strategy Ltd, Anna DiBella, found it exceedingly difficult to secure clients traditionally.

The absence of conferences due to Covid-19 rules meant Anna’s main marketing strategy – networking in conferences, wasn’t going to work in 2020. 

Anna pivoted to digital marketing. In her quest to understand the digital marketing world and make it work for her business, she met Tricia Littlefield of ledgersbranding.com through a referral. 

Ledgers Branding.com took up ProFix’s entire digital marketing strategy with a unique umbrella page model to service both segments of ProFix’s clients – law firm clients and entrepreneurs. 

This was followed up by Anna's professional profile and photos and implementing Tricia's guidelines, such as frequent social media posts. 

Today, Anna receives clients with little to no effort because of a near-perfect site that attracts and vets clients automatically.

Anna enjoys much better outcomes today.

She saves effort, time and money she would have otherwise spent on expensive one-off conferences 

The Problem

• Anna DiBella started her business - ProFix, right before the Covid-19 pandemic shutdown in Canada.
• Her pre-pandemic plan was attending conferences and networking.  However, she quickly realised she couldn’t execute her original plan with British Columbia, Canada under lock down. She needed another way to get her business going and get clients.
• Although she had already registered her business, engaged a content writing company and spent some money on a brand strategy, she didn’t get any clients. It all changed when a content writing company recommended Tricia.

The Solution

After meeting with Anna several times online to learn her business and hear her ideas, Tricia at Ledgers Branding proposed a strategy to help ProFix attract and convert clients.

The strategy matched her business, clients and what she had time for. 

ProFix needed a site that attracted the clients Anna wanted, earned their trust and focused on Anna’s strength.

The site also needed to combine two separate areas that Anna focuses on (law firm and entrepreneur clients) and still be fast, responsive (work well on all devices) and SEO-friendly (perform well on Google SERPS). 

Most importantly, the site needed to place Anna as the proven accounting specialist she is and make it easy for site visitors to get in touch with her.

Process

The first step was setting up an umbrella page to capture Anna’s preferred segment of clients (law firms and small businesses).   

Next, Tricia advised Anna to have a professional profile on her site with her expertise and photos.

Tricia also guided Anna in an effort to establish herself online as a professional through posts on LinkedIn, which brought Anna new clients. 

While Anna was servicing newly acquired clients, Tricia was busy in the background making sure everything was going on as planned with ProFix.

This included designing email lists and handling other important marketing tasks.   

In doing so, Tricia continued to help in any way she could, making Anna's work incredibly easy, even on tasks Anna had never asked Tricia to do. 

The Results

After getting help from Tricia,  ProFix began securing clients with ZERO effort. Anna now gets bookings through her website without ever talking to clients. While referring to how she secures clients, she fondly states, "they just land in my calendar". 

Her biggest success was the first-ever booking she did on her site without ever communicating with the client before in any way. 

Currently, all of her potential clients are vetted automatically before they get to her.

What's more, Anna closes 90% of her meetings currently, which she attributes to how Tricia built her site.

ProFix attracts clients and converts them thanks to Ledger Branding’s big picture design of ProFix’s original marketing strategy. 

ProFix is also among the few modern accounting firms in BC, Canada, attributable to Anna's openness to working with Tricia in the midst of a pandemic that forced changes in how business is conducted.

You can enjoy the same successes.

Anna views her site, blog, and other elements of ProFix’s online presence as an investment. 

Your website can secure some much-needed new clients, transform the way you do business and help you thrive in the midst of a pandemic. 

Enjoy lower customer acquisition costs, less pressure when chasing business, and a true representation of yourself.

Functional websites make running businesses easier. You can get the same results as Anna from ProFix. 

Simply request a 15-minute non-obligatory consultation to discuss your business goals.  

Schedule NOW and usher in a new, stress-free, and profitable way of conducting business.  

What Anne DiBella thinks of working with Tricia from Ledgers Branding 

Anna finds working with Tricia fun and is always excited about meetings.

According to Anna, “the fun part of business is meeting people like Tricia who come into your life and become important to you”. 

Anna loves how Tricia shares cool information to help her business without expecting anything in return.