How to write a great about us page for your company website

When you're trying to create an about us page for your company website, the most important thing is honesty. People want to know who they are doing business with and what their values are. They want to be able to connect with the people on the other side of the screen. You don't have to write a novel or share every detail of your life story - just give them a glimpse into who you really are.



The about us page is a crucial part of any company website. But how can you make it great? In this blog post, you will learn how to create the perfect about us page for your business. There are many different things that people want to know when they land on your site so we'll go over them in detail and give you some tips on what makes a great about us page.

What to Include in Your About Us Page

1. Introduce your company and its mission

People want to know where you came from and what you've been up to. This is a great opportunity to share your company's story with your visitors. Share the highs and lows, talk about how you got started, and tell the world why you do what you do.

2. Talk about your team and what they bring to the table

People want to know who is behind the company. Introduce your team and tell them a little bit about each member. This is also a good opportunity to share your company's values and why you chose each team member. Do they have any special skills or qualifications? What do they bring to the table?

3. Talk about your values and why they matter to you

This is a great place to share what your company stands for. What are the values that you want in everyone who comes on board with your business? List them out and explain why they matter. This can be used as an opportunity to promote yourself, but it should always stay true to your brand's voice - never stuff keywords.

4. Talk about what your company does

This is a pretty straightforward section where you tell people what it is that you actually do and how they can become involved with your business. It's also good to use this as an opportunity to link off to some of your other pages or give them any important information about the services that you offer. Highlight your achievements and what makes you stand out from the competition.

5. Finish up by providing contact information and a call to action

This is where your visitors can find out more about your company and how to get in touch with you. It's important not to stuff keywords here, but it's equally as important that people know exactly what they need to do once they land on this page. You should include things like phone numbers, email addresses, website URLs, and social media handles.

10 Tips for writing an about us page for your website

1. Don't use marketing buzzwords

Your about us page is a great opportunity to share some of your company's history and accomplishments with potential customers. However, it's important to avoid sounding too boastful or sales-y. Stick to the facts, and let your readers draw their own conclusions about how awesome you are.

2. Appeal to people's emotions in order to build trust.

One of the best ways to do this is by sharing personal stories about your company and its people. People like reading these types of articles, because they inspire trust and empathy in a way that data-heavy posts can't always achieve on their own.



Make sure everything you write makes sense from an SEO perspective. One important thing to keep in mind when you're writing about yourself is that search engines are constantly crawling your website, and they will index anything on the page. So if there's a typo in your heading tag or meta description, it could hurt your rankings for keywords related to those words.

3. Answer Your Visitors' Questions

People visit your about us page for a variety of reasons - some want to learn more about your company, others are interested in your team or what you're working on. Make sure you cover all of these topics, and that each section is easy to read and well-organized.

4. Include pictures and videos

People are more likely to share your page if it has some eye-catching, interesting visuals. Just make sure you have permission to use any images or videos that you upload, and credit the source whenever possible.

5. Don't forget about social media

Add links to all of your company’s social media pages. This is a great way for new visitors to find you on Facebook, Twitter or Instagram - and it ensures that people who prefer reading content in their newsfeeds will still have the opportunity to discover more about your brand.

6. Give your visitors a peek behind the scenes

People love feeling like they have an inside scoop, so don't be afraid to give them a little taste of what goes on behind the scenes at your company. Share photos and stories from team meetings, happy customers or even your office dog. The more personal and down-to-earth you can make your page, the better.

7. Note down any credentials, certifications, awards you may have

These include things like:

-Certified by a certain business bureau

-Awarded "Best Place to Work" by a certain media outlet

-Voted one of the Top 50 Places to Work by a monthly magazine.

8. Look for inspiration from other websites

First, you need to know what’s important to your potential customers. Look at the “about us” pages of other companies in your industry—what information is included there that would be relevant for yours? Then think about how your company is unique, and why people should hire you over all those others.

9. Your about us page should be visually appealing

It should have a clear headline and concise paragraphs. You should also include photos of your team, office, or products/services in action. This gives potential customers a sense of who you are, what you do, and why they should choose you.

10. Update your about us page regularly

Keep it fresh and relevant by adding new information, photos of your team or office, as well as testimonials from happy customers. As a rule of thumb try to update it at least once per month.

Final Thoughts

These are the essentials that you need to include on your company's about us page. Keep in mind that people want to connect with your brand, so be sure to stay true to your voice and write in a way that is engaging and easy to understand. If you can do that, you're well on your way to creating a great about us page.