How to write a great business profile summary for LinkedIn

A great business profile summary for LinkedIn is essential to get the attention of potential clients. It's important to remember that your profile summary should not be a long-winded story about who you are and what you do; it needs to be brief, concise, and clear.

No one wants to read a long, boring business profile summary. For this reason, you need to write an attention-grabbing introduction that will make your profile stand out from the rest. One way to do this is with "Did You Know?" statements. These are facts about your company or industry that will pique someone's interest and make them want to know more about your business.



Read on to learn how to write a great business profile summary for LinkedIn.

How To Write A Great Linkedin Profile Summary For Your Business

The summary is one of the most important parts of your profile, and it's where you have the opportunity to make a great first impression. You want to make sure that your summary is well-written and attention-grabbing so that potential clients will want to learn more about your business.

Writing a great LinkedIn profile summary for businesses is not as hard as it seems. You just need to follow these steps:

1. Start by thinking of your most important selling points, and how you can tell them in the best way possible. Make sure they are brief but powerful statements that will hit all the right notes with your target audience, so make each one count.
2. Once you have written down all your ideas, review them carefully and identify any commonalities among them. These common themes should be at the core of everything else in this section – what makes someone choose your business over another? What things stand out about your company culture or clientele? Keep asking yourself questions like this until you get to something truly unique that will set you apart from the competition.
3. Next, it's time to start putting your profile summary together. Begin by writing a brief introduction that will introduce your company and what you do in an interesting way. After that, move on to the individual selling points mentioned earlier and flesh them out into complete paragraphs. Make sure every sentence counts – this is no time for filler words or vague descriptions. 
4. Finally, end with a strong call to action that encourages potential clients to get in touch.

Let's dig deeper into these steps.

Start With A Brief Overview Of Your Business

The first sentence of your introduction should be short and catchy while also letting readers know what your business does or offers. It’s best practice to use action verbs in this section since you are trying to attract potential customers instead of just describing yourself passively. 



Here is an example: “At IT Pros, we provide high-quality website building services for our clients by working hand in hand with them through every step of the process so they receive the most creative websites no one else can offer today.”

Explain Why You're Passionate About What You Do

People who visit your LinkedIn profile will want to know what you do and why they should choose your business. Your LinkedIn summary is a great place to share this information with them in an engaging way that’s fun for new prospects to read. 



Provide value before selling yourself – People reading professional profiles aren’t usually interested in hearing about you from the outset, so use your first sentence as a hook instead of immediately introducing yourself or telling people about your past work. 

In other words, give potential customers something interesting and useful right away. You can also start off by asking one or two questions related to their needs if appropriate e.g., “What keeps you up at night?” or “What are your biggest worries as a small business owner?”

Be Specific About What Makes You Unique

What distinguishes you from the competition in your field? What solutions do you provide that are different from the rest? What can clients expect when working with you?



Share your personal story. People like to know who they’re doing business with, so adding a personal touch to your profile is always a good idea. Why did you start your own company? What drives you and keeps you motivated? How has your business evolved over time?

Make It Readable

This should go without saying, but make sure your summary is easy to read by avoiding dense blocks of text. Use short paragraphs, bullets, and lists where possible, and be sure to use the active voice e.g. “We are web developers who specialize in creating mobile-friendly websites”.

Use Keywords And Phrases That Your Ideal Clients Would Search For

This will help people find you when they are looking for businesses like yours, which could lead to increased business opportunities. For example, if you offer social media marketing services, include words such as “social media” and “marketing” in your profile summary. However, don't overdo it—no more than five or six relevant keywords max. 

Don't Be Self-Promotional

Don’t just talk about your business in your summary. Instead, focus on what you can do for clients and why they should hire you instead of someone else to get the job done. Remember that people are hiring you, not just your company or services.

Here’s a good example from a business that specializes in software development: 

"We’re passionate about solving problems and building things. We work closely with you to explore, design and build solutions that fit your needs." 

This does several important things: first, it tells you what they do (they solve problems), second, how they approach those problems (they like working closely with clients) and third, why you should care (because their team members are really good at what they do).

Don't Mention Price

Don't make this an opportunity to list all of your services or prices. It's much better to focus on who you help rather than just mentioning some generic service because one person may need something different from someone else.

Add A Call To Action

You want to make sure that your consumers learn more about your business after reading your summary. Therefore, be clear on what steps they should take next. You can invite them to continue with their learning by telling them to visit your website or get in touch with you.

Remember to Proofread

Make sure your LinkedIn company profile summary is free of spelling and grammatical mistakes. Use simple, straightforward language instead. You'll come across as untrustworthy or unprofessional if you leave your profile summary with errors.

Conclusion

If you want to stand out on LinkedIn your business profile summary must be concise but informative. Describe yourself in a way that captures who you are while also explaining how you can help others achieve their goals. Be confident in your skills and abilities, showcase them with confidence; show off your company's personality by adding some fun facts about your business. You can also insert one of your favourite quotes at the end of your summary.



You may not be able to see it now but this time spent on crafting the perfect business profile summary for LinkedIn could make all the difference when it comes to finding new clients or securing jobs down the road.